#1 Digital Marketing Agency in Kochi, Kerala-IMAT Global

Digital Marketing Course, Why?

We know, Marketing is an important factor in business. Because of the huge number of users' online presence on different online channels. In this digital era there is no other effective way to improve reach, leads and sales by using online mediums. So every Business now uses Digital Marketing and Online Branding techniques. The primary advantages of Online Marketing services are;


You will learn

Reach to the right audience
To engage with your audience
Getting best results by spending your money

Digital Marketing Courses Highlights.


Hands On Training
Personalized Coaching
Improve your Quality
You will be able to create your own website
100% Placement Assistance
Study Materials
Real time projects
Free Internship, with stipend for selected students.*
Guaranteed Certifications include Google, Microsoft, Hubspot, SEMrush, Facebook.
Best Digital Marketing agency in Kochi, Kerala-IMAT Global

COMPLETE DIGITAL MARKETING

Module 1: Introduction To Digital Marketing

  • What Is Digital Marketing.?
  • Offline Advertising Vs Online Advertising
  • Digital Marketing Medium, Channels, Platforms


Module 2: Website Planning and Creation

  • Website Basics
  • Choosing a domain name for your business
  • Hosting Setup
  • WordPress Installation
  • Creating Posts and Pages
  • SEO Plugins Installation
  • Website Speed Optimization

Module 3: Graphic Designing For Business

  • Graphic Design Principles
  • Easy & Simple Designing Tools
  • Free Stock Images for your Website & Social Media.

Module 4: Search Engine Optimization

  • How Search Engines Works.
  • SERP.
  • Basics of SEO
  • On-Page SEO
  • Keyword Research
  • Keyword Density
  • Meta Tags
  • Content Optimization
  • Header
  • Image Optimization
  • URL Optimization
  • Robots.txt
  • Sitemap
  • Off-Page SEO
  • Link Building Strategies
  • Google Latest Updates
  • Google Business Listing

Module 5: Blogging

  • Blog Setup
  • Blog Design
  • Blog Marketing
  • Blogging Article Methods
  • Tools To Create Unique Articles
  • Copyscape and Grammarly
  • Automatic Backlink Setup To Blogs Using IFTTT
  • Making Money From Blogging

Module 6: Google Analytics

    Setup Analytics
  • Understanding Diff types of Traffic
  • Real Time Reports
  • Preparing Different Reports
  • Setup Goals
  • Filters
  • Dashboards
  • User Management
  • Admin Section
  • Analytics Reports

Module 7: Google Webmaster Tools

  • Adding Site & Verification Proce
  • Crawl Errors & Stats
  • Google Fetch
  • Search Queries
  • Structured Data
  • RichSnippets
  • Data Highlights
  • Robots.txt testing
  • Sitemap.xml
  • Links to Site
  • Internal links
  • Google Messages

Module 8: Google Adwords

  • Introduction of Adwords
  • Google Adwords Account Setup
  • About PPC
  • PPC campaign design
  • Keyword research tool
  • Keyword match types
  • Search Advertising
  • Adgroup setup
  • Dynamic Search Ads
  • Display Advertising
  • Remarketing
  • Gmail Ads
  • Shopping Ads
  • Video Advertising
  • Universal App Campaign
  • Conversion Tracking Code
  • Optimizing keywords, cpc, Ad Performance
  • Budget, Billing, Reporting Techniques

Module 9: Social Media Marketing

  • Importance of Social Media Marketing
  • SMO
  • Page v/s Profile
  • Bio & Info
  • Page Creation
  • Design Fanpage
  • Optimizing FanPage and Good Practices on Engagement
  • FB Insights
  • FB Groups creation & Marketing
  • FB Events Creation & Marketing
  • FB Paid Marketing Campaign
  • Instagram Marketing
  • Profile Creation & optimization
  • Post Photos & Videos
  • Hash Tags
  • Paid Advertising
  • Insights
  • Twitter Marketing
  • Linkedin Marketing
  • Youtube Marketing
  • Social Media Tools

Module 10: Email Marketing

  • Importance of Email Marketing
  • Getting Email ID of Any Person
  • Good practices while doing Email Marketing
  • Improving Inbox rates in Email Marketing
  • Tools For Sending Bulk Emails

Module 11: Content Marketing

  • Developing ROI based Content Strategy
  • Audience Discovery, Personas, & Brand Content Style Guidelines
  • Guide To Topic Discovery and Practical Content Creation
  • Content Promotion

Module 12: Mobile Marketing
  • Responsive Website Creation
  • Mobile Ads
  • SMS Marketing
  • Whatsapp Marketing

Module 13: Online Reputation Management

  • What Is Online Reputation Management
  • Finding and Removing Negative Reviews Online
  • How To Get Positive Reviews Online
  • Top 5 Tools used by Online Reputation Agencies

Module 14: Online Money Making Methods

  • Affiliate Marketing
  • Blogging
  • Google Adsense

ADVANCE DIGITAL MARKETING

Module 1: Introduction To Digital Marketing

  • What Is Digital Marketing?
  • Offline Advertising Vs Online Advertising
  • Digital Marketing Medium, Channels, Platforms


Module 2: Website Planning and Creation

  • Website Basics
  • Choosing a domain name for your business
  • Hosting Setup
  • WordPress Installation
  • Creating Posts and Pages
  • Landing Page Importance & Preparation
  • SEO Plugins Installation
  • Website Speed Optimization

Module 3: Graphic Designing For Business

  • Graphic Design Importance
  • Graphic Design Principles
  • Easy & Simple Designing Tools
  • Free Stock Images for your Website & Social Media.

Module 4: Search Engine Optimization

  • How Search Engines Works
  • S.E.R.P.
  • Basics of SEO
  • On-Page SEO
  • Keyword Research
  • Keyword Density
  • Meta Tags
  • Content Optimization
  • Header
  • Image Optimization
  • URL Optimization
  • Robots.txt
  • Sitemap
  • Off-Page SEO
  • Link Building Strategies
  • Blog Posting
  • Directory Submission
  • WhiteHat SEO
  • Black Hat SEO
  • Google Latest Updates
  • Google Business Listing
  • Local Business Optimization
  • Local Business Analysis

Module 5: Blogging

  • Blog Setup
  • Blog Design
  • Blog Optimization
  • Blog Design Strategies
  • Blog Content Creation
  • Blog Marketing
  • Blogging Article Methods
  • Tools To Create Unique Articles
  • Copyscape and Grammarly
  • Automatic Backlink Setup To Blogs Using IFTTT
  • Making Money From Blogging.

Module 6: Google Analytics

  • Setup Analytics
  • Understanding Diff types of Traffic
  • Real Time Reports
  • Preparing Different Reports
  • Setup Goals
  • Filters
  • Dashboards
  • User Management
  • Admin Section
  • Tracking Ecommerce Reports
  • Google Tag Manager Setup
  • Tags & Triggers
  • Tracking Events with Tag Manager

Module 7: Google Webmaster Tools

  • Google Search Console
  • Adding Site & Verification Process
  • Crawl Errors & Stats
  • Google Fetch
  • Search Queries
  • Structured Data
  • RichSnippets
  • Data Highlights
  • Robots.txt testing
  • Sitemap.xml
  • Links to Site
  • Internal links
  • Google Messages
  • Debugging Methods
  • Bing Webmaster Tools
  • Adding Site & Verification Process
  • Crawl Errors & Stats
  • Fetch
  • Data Highlights
  • Sitemap.xml
  • Links to Site
  • Internal links
  • Yandex Webmaster Tools
  • Adding Site & Verification Process
  • Crawl Errors & Stats
  • Fetch
  • Data Highlights
  • Sitemap.xml
  • Links to Site
  • Internal links

Module 8: Google Adwords

  • Introduction of Adwords
  • Google Adwords Account Setup
  • About PPC
  • PPC campaign design
  • Keyword research tool
  • Keyword match types
  • Adgroup setup
  • Search Advertising
  • Dynamic Search Ads
  • Display Advertising
  • Remarketing
  • Gmail Ads
  • Shopping Ads
  • Video Advertising
  • Universal App Campaign
  • Conversion Tracking Code
  • Optimizing keywords, cpc, Ad Performance
  • Budget, Billing, Reporting Techniques
  • Audience Creation
  • Audience Creation Strategies
  • Remarketing

Module 9: Social Media Marketing

  • Importance of Social Media Marketing
  • SMO
  • Page v/s Profile
  • Bio & Info
  • Page Creation
  • Design Fanpage
  • Optimizing FanPage and Good Practices on Engagement
  • FB Insights
  • FB Groups creation & Marketing
  • FB Events Creation & Marketing
  • FB Paid Marketing Campaign
  • Instagram Marketing
  • Profile Creation & optimization
  • Post Photos & Videos
  • Hash Tags
  • Paid Advertising
  • Insights
  • Twitter Marketing
  • Linkedin Marketing
  • Youtube Marketing
  • Social Media Tools

Module 10: Email Marketing

  • Importance of Email Marketing
  • Getting Email ID of Any Person
  • Good practices while doing Email Marketing
  • Improving Inbox rates in Email Marketing
  • Tools For Sending Bulk Emails

Module 11: Content Marketing

  • Developing ROI based Content Strategy
  • Audience Discovery, Personas, & Brand Content Style Guidelines
  • Building An Online Reputation
  • Guide To Topic Discovery and Practical Content Creation
  • Content Promotion

Module 12: Mobile Marketing

  • Responsive Website Creation
  • AMP Implementation
  • Mobile Ads
  • SMS Marketing
  • Whatsapp Marketing

Module 13: Ecommerce (Building Online Shop)

  • Building an Online Shop using WordPress and WooCommerce
  • E-commerce Business Models
  • Finding Profitable Products
  • Find cheap products to be shipped directly from China
  • Shopping Ads
  • E-commerce SEO

Module 14: Online Reputation Management

  • What Is Online Reputation Management
  • Finding and Removing Negative Reviews Online
  • How To Get Positive Reviews Online
  • Top 5 Tools used by Online Reputation Agencies

Module 15: Online Money Making Methods

  • Affiliate Marketing
  • Blogging
  • Google Adsense

Module 16: Freelancing Career

  • What Is Freelancing?
  • Guide to interacting with Clients
  • Setting Up Profiles On Freelancing Sites
  • Finding Projects FromFeelancing websites.